If Facebook is about connecting with friends and family, Twitter is about connecting with like-minded people you don’t know.
I spend about 10 minutes a day on Twitter. If you do a few things there each day, you will build a following over time. My advice: (1) share what interests you with hashtags (for example, #writing), (2) support others with the same interests by retweeting and favoriting their tweets, and (3) don’t get too salesy.
If you are new to the platform, here are a few slides that can help you get started. If you have questions, please contact me. I am happy to help.